How To Get Verified On Instagram

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I understand getting verified is an incredible form of validation. Securing that “blue tick” not only validates your authenticity, but it also gives you more control over your online presence by ensuring your profile is the only one representing your brand.
Now, getting Instagram verified is not easy, and it’s not something that everyone can do. But if you want to earn this recognition, below are the steps, I recognize that getting verified is a fantastic form of validation. Obtaining that "blue tick" not only validates your authenticity, but it also gives you more control over your online presence by ensuring that your profile is the sole one representing your brand.

Getting Instagram verified is not easy, and not everyone can do it. However, if you want to receive this honor, follow the steps outlined below.

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1. Complete your Instagram profile
One of the ways Instagram verifies your identity is by looking at your profile.
Make sure your profile is 100% complete by adding a well-written bio and a profile photo that represents your business, brand, or self. For example, you can add your company’s logo to the profile photo, and your brand’s tagline and website in the bio.

2. Build your social profiles
Establishing a strong following on other platforms can help make your Instagram account appear especially genuine.
For instance, there are strong links between Twitter and press announcements. Use that to your advantage! When your name appears in the news or media, use that exposure to build your social profiles and following.

3. Look out for impersonator profiles
While claiming that your identity is at risk might feel a bit like crying wolf–this tip comes straight from Instagram:
“Accounts representing well-known figures and brands are verified because they have a high likelihood of being impersonated.”
Your verified badge sets you apart as the one and only you. It builds trust in your followers by letting them know that they’re not following a random impersonator. People want to know that they’re following the real deal.

4. Stay active on your account
This may seem obvious but you’ll likely never be Instagram verified if you don’t actively use the platform. When admins come to see if you’re worth Instagram verification they’ll be looking for regular activity. If you’re not using the platform, there’s no benefit in initiating the verification process.

5. Boost your earned media
Want Instagram to give you that seal of approval? Show them you’re worth it.
Google yourself to see what comes up. Nothing? Fix that, because if you don’t have a widely recognized brand, there’s nothing to verify.
Remember, it’s not an algorithm deciding who should get a blue button on their Instagram account. Real people review every request manually and they likely head to search engines like Google to see what comes up for outside credibility.

6. Don’t try to buy an Instagram verification badge
The only way to get verified on Instagram is to apply through the app or via Facebook’s media partners. Don’t try to take any shortcuts, like buying your way in.
Trying to purchase a verification badge is not only ineffective and a waste of your money, but you can get penalized for violating Instagram’s community guidelines.

7. Personalize your posts
Creating and maintaining an account that is unique and authentic is extremely important for getting verified on Instagram.
That’s why we recommend personalizing your posts to help you differentiate your account from impersonators.
For example, you could adopt a specific brand voice, visual style, feed aesthetic, content theme, or hashtag strategy that’s unique to your account and difficult (or impossible) to replicate.
Other ways you can personalize your posts? Share behind-the-scenes content to give your audience an inside look at your brand! Who else would have this type of unique content besides you?
Alternatively, encourage followers to tag you in posts to increase brand awareness and engagement through user-generated content (UGC) or branded hashtags.

There’s a lot of planning and effort involved in Instagram verification, so make sure you have a good reason before you get started. Fortunately, there are plenty of benefits to being verified, from better brand credibility to a stronger social search presence.